How we work
How we do what we do
It’s hard to see how social media relates to your bottom line. The reality is, it’s a vital marketing tool, and it’s simple, once you know what to look for. Candlestick will educate you on all things social media, develop a custom strategy that addresses your business goals, and execute it efficiently. We have over 30 years of combined professional experience in writing and marketing for top brands. Put simply: We do your online, so you can focus your attention where it needs to be.
A Little about us
Located in and around New Haven, CT, we’re three independent-minded writers, editors, and marketers who share a single vision: Help business owners in our community understand and use social media.
Services
Digital & Social Media audit
To first see where you can grow, we need to learn where you are. Our digital & social media audit is a way for us to take a deep dive into your website, social presence, and the digital tactics you employ. The goal is to find your strengths, weaknesses, opportunities, and threats. We will then use this knowledge to help push your digital practice forward.
With our audit, you receive:
An in-depth social media and digital channel audit showcasing how you’re succeeding, where you’re falling short and how you might improve
Digital audits of your closest competitors to identify threats and obstacles
A comprehensive and guided list of recommendations you can enact today to increase your digital success
Crash Courses
Our crash courses exists to evaluate and elevate the social media presence for brands who understand the importance of social, but need a refresher or intro-level working knowledge about how to bring their brand into the 21st century. Whether you need a social media 101 course, or a digital deep dive to help narrow your ads to a targeted audience, we will create and run an educational presentation to help you and your team learn everything you need to know about the digital space.
We will speak with you to identify needs, questions and interests in terms of social media and digital marketing
We will create a unique course catered to your specific needs and present it to you and your team in a 1+ hour session. This presentation may include a work session to better identify ways your brand can achieve your long term digital goals
You will receive guidelines and recommendations after the crash course to help drive your brand forward in the digital world
Social Media Strategy
We will create a unique social media strategy that will serve as a platform for you to manage your social media channels and attain your marketing goals. The strategy will tell you everything you need to know from what to post, how to post it, what metrics to track, and how to drive specific marketing tactics.
The first step is understand your brand. We will create an open dialogue with you and your digital team to identify goals, needs, pain points and expectations
Next, we will audit your brand’s digital and social media presence to learn where you stand among the competition. This will include competitive audits, content reviews and outlines on strategies used in the industry
We will then develop and present a unique social media strategy aimed at answering the hard questions. The final report will come complete with specific recommendations, long-term strategies, channel tactics and step-by-step instructions to help achieve your goals
Social Media Management
We get it. Social media is important, but you’d rather focus on your business. That’s where we come in. Social media is our business, and we will handle it so you can focus on what you do best. From content creation to publishing, even to ad creation and execution, we’ll take the worry out of social media.
How do you want to be seen online? We will speak with you to identify your unique social media goals, content needs and all available resources to learn the best way to publish on your behalf
We will create monthly content calendars for your approval - once approved, we will schedule content to publish on your social channels. We will also respond to users with approved messaging and send important notifications to you when you need them
The only way to do social media right is to understand analytics - the physical benefits of social media should be visible to you at all times. To this end, we will create short monthly reports showing how your social efforts are working, how they can improve and our recommended optimizations
“We drive change.
We strive for perfection.”
